Why having a Global Vision so important?
The majority of companies think that local markets offer plenty of business and safety at home, removing the need to conduct searches for buyers abroad. After all, international waters are treacherous and they are not for the inexperienced or fainthearted. People believing in that often lack conviction, knowledge and courage to think globally.
In our globalization era, you cannot shut the world out just because your most convenient clientele lives within the boundaries of your own habitat. in my many years in business, I have never been afraid to have a global view of the market. This has allowed me to pursue buyers internationally.